emerge Digital customizes it’s leading private SSP (sell-side platform) technology, YieldConnect, to enable publishers to operate their own private ad exchange and audience-driven data management platforms. Our publisher partners use our private SSP technology to enable real-time trading of display advertising with agencies and advertisers in a brand and data safe environment.
emerge Digital’s development process involves analyzing and organizing a publishers available data sources to build a data management platform. The data management platform enables a publisher’s sales team and external DSP’s to target specific publisher audience segments across any number of relevant data points. Our technology is also designed to optimize ad creative performance in real-time, delivering better results and improved ROI for advertisers.
YieldConnect provides market leading yield optimisation across all campaign types – including CPM, CPC, CPA - and demand sources including Direct Sales, DSP’s, Agency Trading Desks and Ad Networks. YieldConnect also connects with external exchanges such as AdX, RMX and Admeld to extend successful publisher audience-targeted campaigns.
Contact us to find out more about how emerge Digital is uniting premium publishers with advertisers through its private SSP solution, YieldConnect.